Published:
Tuesday, May 8, 2012, 17:23 IST
Source:
http://www.dnaindia.com/india/report_gujarat-technological-university-incubates-ayurveda-for-world_1686028
In
its endeavour to promote Ayurveda treatment in the state, Gujarat Technological
University (GTU) has set up Kotler's Incubator for Ayurvedic Medicines in
Ahmedabad.
This
research facility is part of the Kotler Centre that has its units in several
universities of the world. GTU is the first university in India to house this
incubator.
Named
after marketing Guru Philip Kotler, the incubator aims to promote research in
Ayurveda as a viable form of medication. It also will chalk out a marketing
plan to popularise this science in the world and will also boost research
habits of GTU students, said vice-chancellor of the varsity, Dr Akshai Aggarwal.
"Kotler
believed that marketing can not only solve business challenges, but also can be
strategically designed for society at large. The Kotler Centre for Marketing
Excellence (KCME) works in four areas of specialisation of which GTU has chosen
to work in health segment, focussing on Ayurveda," said Aggarwal.
A
student, after pursuing research with the incubator for one year, will be given
an opportunity to present their work in a conference at Malaysia the following
year.
According
to Aggarwal, three colleges will handle one research project. The research will
popularise marketing plan for widespread use of Ayurveda in India and other
countries.
"It
is believed that there are no organised details available in usage of Ayurvedic
medicines," said Aggarwal.
He
further said that Kotler's Incubator aims to boost research at GTU as students
will list out categories of diseases - from routine to special and occasional
to seasonal.
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