Aug 3, 2012

Corporate employees opting for ayurveda to deal with stress: Study

NEW DELHI: Corporate employees may be adept at managing businesses, but many among them are take recourse to ayurvedic and other alternate treatment to handle stress, according to a survey by Assocham.

The study by the industry body found that over 72 per cent of the employees queried are opting for naturopathy, massage, acupuncture, acupressure and ayurvedic treatment to deal with high stress levels.

Of the 200 corporates who participated in the survey, "over 72 per cent opted for ayurveda, naturopathy and homeopathy, while the rest preferred allopathic treatment" to overcome stress.

Corporate employees in Delhi topped the chart in taking alternative treatment followed by Mumbai, Kochi, Bangalore, Ahmedabad, Chandigarh, Hyderabad, Pune and Dehradun, it said.

The employees who participated in the survey were from sectors like IT, consumer durable, construction, energy, healthcare, steel, HR, engineering and telecom, media, infrastructure, power and real estate sector.

Assocham said the domestic homeopathy market is expected to more than double and touch Rs 10,000 crore 


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